Shhh… speakeasy

The «Angels’ Share Cocktailbar» is located in the Basel «Bermuda-Triangle» and is, compared to the surrounding bars, not a party bar, but a relaxed bar with a warm atmosphere. Besides various cocktails, the bar also offers an exquisite whiskey and rum assortment. On the small, monthly changing cocktail-menu you’ll find existing recipes, classics and signatures. But the two mixologists also shake and stir cocktails to the customer’s heart’s content.

The brief: The grand opening of the bar was about 3 month away when we got the brief to create a brand identity which matches the speakeasy-style of the bar. The new identity needed to be applied to the drink menu, the business cards and the signage.

Our solution: Having the speakeasy-theme in mind, we created a logotype with a modern twist on art deco lettering. To accommodate the name of the bar we made sure the logo design is light and airy. The key visual of the brand is a 1920s inspired linear graphic element built on a cocktail-glass. Two different printing processes, on thick black card, adore the brand’s touch points: white ink for the logo and information and spot gloss for the twenties-inspired line-design.

The «Jigger» is the measuring cup of a mixologist and is certainly known by every barman. To promote the exclusive pre-opening and the press event this iconic work-tool was specifically placed on the invites to give the impression of a bow tie. The invitations were then sent out in black envelopes.

Head over to the Angels’ Share Website for more info!

Interior photography by teknic.ch