The «Skin Practice» in Dunedin, New Zealand is a team of highly trained dermatologists and laser specialists, providing the highest standards of care for skin cancer and other skin conditions.
The brief: Starting out as «Skin Surgery» the business slowly transformed over the years. The focus shifted from primarily medical treatments more and more to also include cosmetic treatments. Given the new development, the practice changed its name to «Skin Practice» and was in need of a new visual appearance. The new identity had to reflect the medical, as well as the cosmetic side of the business and included a new logo, stationery, a website and the signage.
Our solution: Examining skin up close is a big part of the business and was the inspiration for the brand identity. This let us to create a pattern of close up skin and a logo capturing the organic feel of said pattern. Gloss printed on business cards and letterheads, frosted and white vinyl cut for the signage – the skin pattern, besides the logo, gives the brand a strong recognition. The mix of geometric and natural shapes, clinical white space, the elegant rose gold colour and the organic wordmark reflects the medical, as well as the more feminin cosmetic aspect of the business.
Visit the website here: www.skinpractice.nz