Mums & Bums
Queenstown, New Zealand
It all started when Emma Oakden, a self-confessed clothoholic was trying to help her sister, Terri Oakden, a baffled cloth nappy beginner, to decide which type of nappy she should put her newborn in. After many confused phone calls enquiring about «what is a fitted nappy again?» they realised there were probably a lot of families in the same boat. So they decided to open up their own cloth nappy online store.
After a few meetings with Terri (which usually included some homemade baking, yumm!) we didn’t just come up with a design for the online store, but rather a whole look for «Mums & Bums». This included a logo, business cards, Facebook page, tags, packaging for the parcels and an instructional poster.